Channels

HubSpot

De Novo Digital is a HubSpot Gold Solutions Partner. We architect portals, migrate data, build the CRM and pipeline structure your sales process needs, wire the automation, and train the team that has to live in it. Every build is scoped to your operation, never installed from a playbook. And it does not have to be HubSpot: if the tool is wrong for you, we will say so before you spend a dollar.

Scope

What we build in HubSpot, and what we won't

What we do

  • Portal architecture and implementation

    New portals designed on paper before anything is configured: objects, properties, pipelines, and permissions mapped to the way you operate. The blueprint is reviewable, so nothing in your portal is a mystery later, and you keep the blueprint itself, which means any future vendor can read your portal instead of reverse-engineering it. Architecture is where implementations succeed or fail, which is why we refuse to skip it even on small builds.

  • CRM migration

    Data moved from your current CRM with the cleanup it deserves: deduplicated and mapped to the new structure, then verified against the source before anyone cuts over. We document the mapping, so every record's origin can be traced after the move. Bad data kills adoption faster than bad training, so the cleanup is not optional in our scope.

  • Marketing automation and lifecycle email

    Workflows and lifecycle stages built to match your real funnel, with lead scoring your sales team can trust. The email programs that run on top are written and designed to the same bar as everything else we ship. Automation should remove work your team hates, and an automation nobody can explain gets deleted, not admired.

  • Sales enablement

    Pipelines, deal stages, sequences, and reporting that give leadership numbers they believe. We build the reports leadership will read before we build the ones that merely exist, and sequences get written to the same voice bar as your marketing, because a sales email is marketing. A CRM only works once the people in it stop fighting it.

  • HubSpot CMS websites

    We design and build websites on HubSpot CMS, server-rendered and structured-data complete, so your site and your CRM operate as one system. One vendor accountable for the site and the CRM means no gap for problems to fall into. The web design page covers that discipline in full.

  • Integrations

    HubSpot rarely lives alone. We scope and build the connections between HubSpot and the rest of your operation as named line items with owners and acceptance criteria, never as a vague integration-support row that becomes a dispute later. Where an off-the-shelf connector does the job, we use it and say so, instead of billing custom hours for a solved problem.

  • Training and ongoing management

    Your team learns the portal before we step back, with documentation written for them, not for us. Documentation is written while we build, not reconstructed afterward, so it matches the portal you have. Ongoing administration is available when you want senior hands on the wheel.

What we don't do

  • Shelfware installs

    We do not configure a portal and disappear. An unused HubSpot subscription is the most expensive way to store contact records, and if adoption is failing, we would rather fix the structure than bill for more licenses.

  • Tool-first engagements

    The diagnosis comes before the platform decision. If your existing tools can do the job, or HubSpot is more than you need, you will hear that from us first. We hold partner-tier knowledge of the product precisely so we can tell you when not to buy more of it.

  • Junior admin benches

    Nothing here gets handed to a certification-mill admin team. The seniors who design your portal are the seniors who build it. Certifications prove someone studied the product. They do not prove judgment, and judgment is what you are paying for.

How We Work

Architected before configured

  1. 01

    Diagnose

    We map how you sell and market today and where the current system breaks. We interview the people who live in the system, not just the ones who bought it. The portal design follows the operation, never the other way around.

  2. 02

    Architect

    The portal blueprint on paper: objects, properties, pipelines, automation, and permissions. You review and approve it before configuration begins. Changing a blueprint costs an afternoon. Changing a configured portal costs a quarter.

  3. 03

    Build

    Senior practitioners configure the portal to the blueprint, with naming and structure your team can read without a translator. Every property has a reason to exist, and anything without one stays out.

  4. 04

    Migrate

    Data moves with the cleanup it deserves and gets verified against the source, record by record rather than by vibes. Nobody cuts over to a portal that cannot be trusted.

  5. 05

    Train

    Your team learns their portal, not generic HubSpot. Documentation stays behind so the knowledge does not leave when we do. Adoption is the metric that matters; a portal nobody opens failed, whatever the invoice said.

  6. 06

    Run and refine

    Ongoing administration and improvement when you want it: new automation, better reporting, and the periodic cleanup every living CRM needs. As your operation changes, the portal has to change with it, or it quietly becomes the old system everyone routes around.

The most expensive HubSpot portal is the one nobody uses. Every step above exists to prevent it, because adoption, not configuration, is the deliverable.

Proof

The work holds up

GoldHubSpot Solutions Partner tier
Seniorpractitioners on every portal. No junior admin bench, no offshore configuration.
100%of portals architected on paper and reviewed before configuration begins.
Yoursthe portal, the data, and the documentation belong to you from day one.

FAQ

Questions, answered straight

No. We are a HubSpot Gold Solutions Partner because we think it is the strongest platform for most mid-market teams, and we still run the diagnosis first. If something you already pay for can do the job, we will show you how to get more out of it instead. We have told prospects to stay on spreadsheets for another year, and it builds more trust than any pitch. The partnership gives us product depth and direct partner resources; it does not make us a reseller with a quota.

It is scoped to what you run. A foundational setup for a small team is a different project from a multi-team architecture build with migrations and integrations, and pricing one like the other would cheat somebody. After diagnosis you get a fixed scope, a fixed number, and a list of exactly what ships for it. No surprise hours and no open-ended retainers you did not ask for. If you want a sense of scale before diagnosis, ask us directly and we will give you honest ranges for builds like yours.

Yes. Migration is its own discipline: field mapping, deduplication, history you cannot afford to lose, and a cutover plan that does not stall your pipeline. We scope it explicitly rather than burying it in an implementation line item, because buried migrations are where HubSpot projects go wrong. We will also tell you what is not worth migrating; carrying ten years of dead records into a new portal just moves the mess. Cutover happens on a date your team picks, with the old system left intact until the new one has earned trust.

This is one of the most common ways clients arrive. Usually the portal was configured around a demo instead of the way your team works, so people route around it and the data rots. We start by diagnosing how your team really operates, then rebuild the structure to match it. Training comes after, on a portal that finally makes sense to the people in it. The rebuild is usually cheaper than the original implementation, because the diagnosis is faster when the failure is already visible.

A foundational setup runs weeks. A full architecture build with migration runs months. The honest schedule depends on data quality and on how fast decisions get made on your side, and we will give you a real date after diagnosis instead of a hopeful one before it. The biggest schedule risk is usually decision latency, so we name the decisions and the dates they are needed in the project plan. We would rather lose a week in architecture than a quarter in rework, and the schedule reflects that bias.

Recent builds include the Jewish Federation of San Diego and Fertility Specialists Medical Group, where the HubSpot implementation works as one system with the website and SEO program we also built. We work across verticals; what stays constant is senior practitioners and a portal designed before it is configured. Each client owns the portal outright, including the documentation of how it is built.

When the work is purely technical at large scale: complex multi-portal rollouts, or deep custom integration work as the entire scope. Dedicated technical partners exist for that, and we will point you to one when it is the right call. The test is simple: if the CRM project has no marketing strategy attached and never will, a technical shop is enough. Hire us when the portal has to serve the brand and the marketing it powers, because a technically perfect CRM wired to weak positioning just automates the wrong message faster.

Yes. We stay on for ongoing administration when you want it, and many clients keep us for the periodic cleanup and new automation a living portal needs. We also hand off completely when that is the right call. The training and documentation are built for that from day one, so staying with us is a choice, never a dependency. Either way, you are never paying us to remain simply because leaving is too painful.