Industries

Marketing for law firms

A prospective client decides whether your firm is credible long before anyone picks up the phone. They read your site and they check what the AI engines say about you, and the comparison against the firm down the street takes about ninety seconds. De Novo Digital builds the website and the search visibility that win those ninety seconds, on a position only your firm can claim. Senior practitioners do the work, and nothing gets handed to a junior bench.

Services

What we build for law firms

  • Brand IdentityMost firm websites blur together because the positioning underneath them does. We build the position first: what your firm does that the others cannot truthfully say, stated plainly enough for a client to repeat it.
  • Web DesignA firm site that reads as substance and renders as real HTML, so prospective clients and the AI engines they consult both get a straight answer about who you are and what you handle.
  • SEOVisibility for the searches that precede an engagement letter, in Google and in the AI engines clients now ask first. Measured against signed matters, never against a rank tracker.
  • Content MarketingEditorial written to demonstrate judgment, because judgment is what legal clients are buying. Substantive enough for an AI engine to cite and for a referral source to forward.
  • HubSpotIntake and CRM built by a HubSpot Gold Solutions Partner, so the inquiries your marketing earns get answered while they are still warm and nothing falls between the practice groups.
  • Paid MediaSearch, social, programmatic, and OTT for practices where demand is searched, not browsed. Senior judgment on every campaign, and every dollar accounted for in reporting you can read.

Proof

We were writing about this before you arrived

12published pieces on law-firm marketing in our blog library, written by the practitioners who do the work
GoldHubSpot Solutions Partner tier
Seniorpractitioners on every engagement. The people at kickoff are the people who ship the work.
Yoursevery asset we ship: the position, the site, the content, the data

FAQ

Questions, answered straight

No. Multifamily real estate is our deepest vertical, and we say so on every industry page we publish. What carries over is the discipline: multifamily taught us to market to audiences who vet credibility before they ever make contact, and prospective legal clients behave exactly that way. We have also been writing about law-firm marketing for years; there are twelve published pieces on it in our blog library, which is more thinking than most firms get from an agency before the first invoice.

Engagements start around $3,000 per month, and scope is set after diagnosis, not before. We price the work rather than the hours, and you see exactly what the number covers before you sign. Diagnosis means we look at where matters actually come from today: referrals, search, directories, and what your site does with each. Most firms have never seen that breakdown, and it usually changes what is worth buying. If your situation calls for a single project, a website or a positioning engagement, we scope it the same way: fixed number, named deliverables, no open-ended billing.

We write to be defensible: no outcome promises, and no superlatives we cannot source. Nothing publishes without your firm's sign-off, and the review step is built into the process rather than bolted on when someone gets nervous. Advertising rules vary by jurisdiction and practice area, which is exactly why the sign-off belongs to you. Final compliance judgment on attorney advertising rests with your firm and its counsel; we make that review fast by giving you copy that was written carefully in the first place, with claims you can stand behind in front of a disciplinary board.

Looks fine to you is not the test. The test is what a prospective client sees when they compare you against three other firms in one sitting, and what an AI engine finds when it reads your site's raw HTML to answer a question about your practice area. Most firm sites fail both: the copy could belong to any firm in the category, and the substance is invisible to the machines doing the screening. Diagnosis tells us which problem you have. It is usually both, and both are fixable.

Senior practitioners draft it; your attorneys review for accuracy. We do the homework first, so review takes minutes instead of becoming a second job. Attorney time is the scarcest resource in this vertical, and a content program that depends on lawyers writing from scratch is a program that quietly dies by month three. Ours are built so the expertise comes out of your attorneys' heads in one conversation and lands on the page without them touching a keyboard. The twelve law-firm pieces in our blog library were produced the same way, so you can read exactly what the output looks like before you commit to anything.

It depends on the starting point, and anyone who quotes a date before looking at your numbers is guessing. Positioning and website work pays off as soon as it ships, because every prospective client who compares you sees the difference. Search visibility compounds over months, and the curve depends on how contested your practice areas are in your market. We set a measurement plan in the first phase so progress is visible early and tied to signed matters, not to a rank tracker. If something is not working, the report says so in plain language, along with what we are changing and when you should expect to see the effect.

Tell us where you are trying to go. A senior partner reads every message.

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