Paid Media

All of paid: search, paid social, programmatic display and video, and OTT or streaming. One team plans them as one system, so budget moves to whichever channel is earning it instead of defending silo allocations. OTT runs through the same system rather than as a bolt-on, which is where most multi-vendor media plans leak. Channel mix is an output of diagnosis, so we will not walk in recommending the channel we happen to like. The only social work we do is paid; organic social is not our offer.

Because it is not coming from you when an agency writes it, and audiences can tell. Organic social works when it carries the voice of real people inside your company. An agency posting on your behalf is selling you ventriloquism. We build paid campaigns around whatever authentic presence you have, and we will tell you plainly if organic is a gap worth staffing internally.

We do not post a media-spend minimum, because the right spend depends on your category and your goal. Engagements typically start around $3,000 per month in fees, and media spend is separate, paid by you, in accounts you own. Media dollars never route through us, so our incentive is your result, not your spend. In diagnosis we will tell you whether the budget you have in mind can buy a real result, and if it cannot, we will say so rather than take it. That conversation is free, and it has saved prospects from spending into channels that could never pay them back.

We do. Senior practitioners produce every asset from your brand position, written and sized for each placement. You approve the creative before it spends, and you own it afterward, like everything else we make. Landing pages get the same treatment, since the ad and the page have to make one argument. Creative is where paid media is won; an agency that treats it as an afterthought is optimizing the delivery of a message nobody chose.

Current work spans multifamily real estate, healthcare, and mission-driven organizations, including the Israel Unfiltered campaign. We are strongest with mid-market organizations whose audiences can tell generic advertising from the real thing. Where client results are not yet public, we will walk you through the work directly instead of pointing at a logo wall.

You do. Accounts, audiences, pixels, and historical performance data live in your name from day one. We set the accounts up this way at the start; no migration is ever needed to give you what was always yours. If we part ways, everything stays with you, including the documentation of how it is all set up. Agencies that hold accounts hostage are telling you how they expect the relationship to end.

Paid shows signal faster than organic channels, but the honest answer still starts with your numbers. New accounts need a learning period and clean tracking before results mean anything, and we set expectations per channel in the plan. Reporting lands on a cadence we agree up front, usually monthly with a mid-month flag when something needs a decision sooner, in plain numbers tied to revenue: what was spent and what it produced, plus what we are changing next. If a report ever leaves you unsure what happened, the report failed and we will fix the report. Anyone promising a return before seeing your data is guessing with your budget.

When the job is pure media scale: very large programmatic budgets where inventory access and bid engineering are the whole game. We say openly that we are not that shop. Hire us when the campaigns have to carry your brand and work as one system across channels, because the most common paid media failure we see is competent buying behind creative that could belong to anyone. Ask any agency you interview who makes the creative and how senior they are; the answer predicts the outcome better than any case study.