How to Set Up a Google Business Profile [Free Guide]

Improve local visibility with our free Google Business Profile Checklist.

Get your Google Business Profile setup on point with this free PDF, our Google Business Profile Optimization Checklist. Just enter your contact information below to download this in-depth guide right now.

 Our detailed guide and checklist on how to set up a Google Business Profile covers everything this free service has to offer, so you can start leveraging Google’s platform to boost your local marketing efforts and bring in more local traffic to your website.

Google Business Profile Optimization Checklist Overview

In our guide you’ll get a convenient, detailed checklist with everything you need for your Google Business Profile setup, as well as a step-by-step, in-depth description of everything you can get out of your Google Business Profile, and how to optimize it and maintain it for your local digital marketing needs.

A verified, accurate, and well-maintained Google Business Profile is an essential part of any local SEO campaign. Without a verified Google Business Profile, you can’t rank in Local Pack search results, where most local-based searches begin and end. For local customers, if you aren’t on the map, you don’t exist.

If you have any questions about how to improve your standing in local organic search results, contact us today about a local SEO audit – the first step in any local SEO campaign.

Google Business Profile SEO

In our guide, you’ll get a primer on how to claim your business or add it to Google, how to get google reviews, and Google Business Profile SEO best practices, as well as a checklist for how to update and optimize your profile.

You’ll also find tips about how to integrate your Google Business Profile into your digital marketing analytics efforts, with features like call tracking and appointment links that deliver users to the pages where they are most likely to convert.

For a deeper presence in local search results, tools like Yext are absolutely essential. As a Yext partner, De Novo Digital is able to offer our clients the security and thoroughness they bring to ensuring your business is represented consistently across any online platforms, including everything from search engines to major social media networks and smaller directory listings.

You can use the form below to run a complimentary scan of all your listings across the web, powered by Yext. You might find you have a few things you can clean up.

If you need any further assistance maintaining your NAP (Name, Address, Phone) consistency on digital listings and platforms across the web, contact us today to find out how we can help.

Making Google Business Profile Updates

Knowing how to set up a Google Business Profile is the first step, but did you know that organizations should upload new posts to their profiles every 1-2 weeks for best results? This is a free space on Google where you can share upcoming events, services, informational content, free consultation offers, and more with users who haven’t even visited your site yet.

Google Posts is a feature of GBP that allows businesses to publish content directly to their Google listing. From your dashboard, you’ll be able to choose to create either an update, offer, or event post. Posts should contain original content with a clear call to action, high-quality images, and link back to a relevant web page (avoid redirects).

You should also be regularly checking in on posted customer questions to provide answers and demonstrate your knowledge and expertise. For even more tips about Google Business Profile updates, download our guide today.

Google Business Profile Benefits

If your profile is set up, optimized, and well-maintained, you can expect to see a big boost in local online visibility from it. Here are a few of the most significant Google Business Profile benefits:

• Another channel to reach your audience: On your Google Business Profile, users can see photos of you and your team and get an immediate sense of who the people behind your brand really are. This can be a great way to build instant trust and credibility with your customers.

• Showcase visual media to users before they reach your website: Uploading new photos and other media to your Google Business Profile can benefit your business in more ways than one. Regular uploads signal activity, which is a ranking factor, while fresh content engages users and improves their experience. Be sure to also remove and replace photos and videos to reflect any changes to your business, such as renovations or location changes.

• Demonstrate client satisfaction through reviews: Having Review Capture Assets is important for any business. Locate your review link and create an email template to send to clients at the conclusion of their case. While you cannot offer incentives, force someone to leave a review, or tell someone what to write, you can offer tips and details on how to leave a quality review. You can also share your review link in email signatures or at the end of chat conversations.
  
  

The Google Business Profile Optimization Checklist

View the full checklist from the guide below.

Hire a Pro for Your Google Business Profile Setup

If you want to make sure your Google Business Profile setup is on point, connect with us today to schedule a call. Either way, be sure to download our handy Google Business Profile Optimization Checklist – and explore more of our earned and owned media services.

De Novo Digital is a Marketing-as-a-Service agency dedicated to developing value-based strategies that produce results. From SEO to paid media and more, our team of experts is dedicated to helping your law firm thrive in the digital world.

Schedule a free consultation to find out exactly how you can improve organic search visibility and stand out in your local market with our custom local SEO services.