services
Earned & Owned Media
Establish your brand as an industry leader with cutting-edge SEO techniques, compelling content marketing, and exceptional web experiences.
Earned & Owned Media Services
SEO
Boost search engine rankings and drive organic traffic to your website for sustainable growth.
- Conversion campaigns
- Website audit
- Competitor & market analysis
- Keyword research & strategy
- Technical SEO
- Local SEO
- On-page SEO
- Link building
- PR opportunities
- Google Business Profile optimization
- Review capture
Content Marketing
Craft compelling and valuable content to engage your audience, build trust, and establish your brand as an authority in your industry.
- Blog posts
- Newsletters
- Webpage copy
- Social media captions
- Press releases
- Scripts
- Infographics
- Case studies
- Videos
- Flyers
Email Marketing
Nurture your customer relationships and drive conversions through personalized and targeted email campaigns.
- Content creation
- Design
- Templates
- Scheduling & automation
- Analytics
- Email capture & list management
Web Design & Development
Craft visually stunning and user-friendly websites that leave a lasting impression on your visitors.
- Custom UX design
- Website hosting
- Webpage templates
- Wordpress, Hubspot, Shopify
- Responsive web design
- Maintenance
the execution
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01 — Own Your Assets
Take charge of your digital presence, leveraging owned media channels to showcase your brand's unique identity and values.
02 — Earn Your Reputation
Build trust and credibility through authentic engagement, where positive customer experiences and earned media recognition shape your esteemed reputation.
03 — Rise Above the Rest
Elevate your brand with innovative strategies, cutting-edge software, and a passionate team dedicated to setting new industry standards and achieving exceptional results.
the strategy
A comprehensive SEO strategy is essential to getting your digital assets, such as your website, blog content, and positive reviews, in front of target audiences. At De Novo Digital, our earned and owned media work is driven by custom-built SEO strategies, ensuring that everything we do is purposeful and impactful.
Improve Visibility
Add Value & Share Expertise
Connect & Nurture
Deliver Positive Experiences
earned and owned media services
Our Work
FAQ's
Earned media refers to publicity and brand exposure gained through organic, unpaid, and third-party sources. Examples of earned media include:
- Online reviews
- Someone mentioning you or your brand in a blog
- Media coverage, such as feature articles or interviews
- Someone sharing your content, such as a blog
- Social media mentions or the retweeting/sharing of your posts
- User-generated content (unpaid)
- Word-of-mouth referrals
Owned media refers to the digital assets and online properties owned and controlled by a company. Examples of owned media include a brand’s:
- Website
- Blog posts/Press releases
- Social media profiles and posts
- Email lists and newsletters
- Video content
- Podcasts
- Infographics/Case studies
- Customer support resources
These two forms of media go hand-in-hand because owned media can and should position brands for earned media opportunities. For example, writing a blog post that is relevant and interesting for your audience—and notifying subscribers about it via email—gives it a better chance of being shared. And a consumer’s overall experience, from the user-friendliness of a website to customer care interactions, can lead to a glowing review on Google.
De Novo Digital is a digital marketing agency that offers full-service and a la carte earned and owned media options to meet your brand’s specific needs. Our SEO-focused services typically start with market, competitor, and website analysis to identify opportunities to improve your user experience and boost your online presence.
From there, we outline a strategy to develop your owned assets and can assist in any capacity with creation, optimization, and maintenance. We also offer several services to help identify and position your brand for earned media opportunities.
Owned media assets, such as websites, social media profiles, and email newsletters, are your direct line of communication with consumers. Investing in owned media allows brands to control their messaging, present themselves in the best possible light, and engage customers personally.
Unlike paid media, owned media assets continue organically attracting new audiences and maintaining customer loyalty over time. This long-term value is advantageous for building brand awareness and fostering customer relationships beyond one-off transactions.
Earned media is a powerful tool for building customer credibility and trust. While owned media provides a platform for a brand to showcase its strengths and present a carefully curated image, earned media acts as social proof, validating the brand’s claims and promises.
When potential customers encounter positive earned media, such as favorable reviews, media coverage, or social media mentions from unbiased sources, it creates a more candid and genuine perception of the brand’s products or services.
Earned and Owned Media Blogs
Essential Shopify SEO Tips for 2022
If you run an eCommerce business, chances are you use Shopify as your CMS...
Mar 31, 2022
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3 Ways to Use Semrush for Keyword Research
Keyword research is a fundamental part of any content strategy. Whether it’s simply guiding on-page optimization efforts or informing the next quarter’s content roadmap, learning more about the terms your audience is using in real-time is a critical first step...
Mar 31, 2022
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How SEO Auditing Services Can Boost Your Local Search Traffic
Searches for local businesses and services make up a whopping 46% of all searches on Google. For many companies – especially small businesses – location should be the key to their marketing strategy...
Dec 21, 2022
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