About

From the beginning, anew

De Novo Digital is a creative-led agency of senior practitioners. Every discipline is owned by someone who would be a partner or senior lead at most shops, and every engagement starts from your position, not from our last deck.

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We built the industry's marketing playbook. We came back to rewrite it.

Why De Novo

De novo is a legal term: from the beginning, anew. A court hearing a case de novo starts fresh, owing nothing to what was decided before. That is the commitment in our name. Every engagement starts from your position, not from our last deck.

Most agencies optimize for one thing: creative taste or growth performance. We believe durable growth needs both, run by the same senior team. Every client works directly with people who have done this for fifteen-plus years: no junior execution layer, no offshore production, no agency-of-record bloat. Our founders built the multifamily industry's marketing playbook. Now we build for what's next.

We built the industry's marketing playbook. We came back to rewrite it.

A decade building the platforms and creative strategies this industry still runs on. We know what works. We know what broke. The next shift is here and the big guys are still catching up.

Nick Zamonis

Founder & President

Dana Zeff

Chairman & Co-Founder

Josh Harris

VP of Strategy

What We Believe

Convictions we can defend in any room.

The creative work is the proof.

Every claim we make stands only if the work is undeniable. Original means distinctive, specific, and unmistakable. Craft is the proof.

Strategy is built in, not bolted on.

Strategy is what a senior practitioner produces in the act of doing the work. Every senior here carries strategic accountability for what they ship. There is no handoff, because there is no separation between thinking and doing.

The website is the failure point.

It is where most brands lose what makes them distinctive: template libraries, CMS defaults, framework conventions. Whatever was alive in the position usually dies during build. We build the platform as an extension of the position.

Senior practitioners plus AI is the new economics.

AI does the volume work juniors do at other agencies. Our seniors do the judgment, direction, and review that AI cannot. The result is senior thinking across more of the work, not bodies per hour.