services
Intelligence
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Transform data into growth, insights into innovation, and strategy into triumph.
Intelligence Services
Strategy & Planning
Navigate the digital landscape with purpose. We craft data-driven roadmaps that guide your digital initiatives, ensuring that every move is aligned with your overarching goals and fueled by actionable insights.
Attribution & Analytics
Decipher the digital journey. We illuminate the impact of each touchpoint, enabling you to allocate resources strategically and maximize the effectiveness of your campaigns.
Reporting & Data Visualization
Unleash the power of data clarity. We bring complex data to life, presenting it in intuitive, easy-to-understand visuals that reveal trends, opportunities, and areas to optimize.
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the strategy
Unlike marketers who indiscriminately allocate resources, we take a calculated approach, leveraging data insights to pinpoint precise solutions. By unearthing opportunities hidden beneath the surface, we can focus on efficient and targeted strategies that edge the competition.
01 — empowered Decisions
Our custom strategies are the result of meticulous analysis and careful planning, ensuring that every effort is purposeful, impactful, and aligned with your business goals.
02 — campaign synergy
Intelligence tools give us a bird's-eye view of your digital presence and help us connect the dots between different campaigns. When campaigns work harmoniously, we avoid disjointed efforts and deliver better results for our clients.
03 — confident divergence
We boldly deviate from standard practices, instead exploring where the data takes us to uncover innovative approaches. We use the latest tools and technology to anticipate market shifts and deliver results beyond the ordinary.
Intentional Strategies
Unlike marketers who indiscriminately allocate resources, we take a calculated approach, leveraging data insights to pinpoint precise solutions. By unearthing opportunities hidden beneath the surface, we can focus on efficient and targeted strategies that edge the competition.
Collection
Forecasting
Modeling
Attribution
Intelligence Services
Our Tools
HubSpot is a customer relationship management software we recommend to companies for its lead management, automation (email and post-scheduling), and live chat capabilities. It is also a powerful analytics tool with A/B testing, SEO, and audience personalization features.
Funnel.io centralizes data from various marketing channels into one unified platform, eliminating the need for manual data extraction from multiple sources. It pulls in data in real-time and helps companies understand the contribution of each channel in the customer journey to make informed decisions on budget allocation.
FAQ's
Intelligence is the visualization, organization, and strategic use of data and analytics to inform, optimize, present, and enhance online marketing efforts.
De Novo Digital is a digital marketing agency with intelligence built into its services, and we also offer expanded options. For example, our SEO and paid media services come with standard performance updates and basic analysis, so we can ensure our campaigns are performing.
We also prefer to have an understanding of each company and industry we work in, which is why most of our partnerships begin with an audit of your digital presence and a competitor analysis. This allows us to make informed suggestions and build custom strategies that yield results.
From there, companies can utilize one or more of our intelligence tools to meet their specific needs. For instance, if you want to map your customer journey or identify the most effective marketing channels, Funnel.io has robust analytical capabilities. HubSpot is beneficial for email automation and tracking and can also help you build buyer personas.
Are you looking for digestible graphs and visuals to share internally with non-marketing personnel? We have options for that, too!
Investing in intelligence means a company values being intentional with its time, energy, and money. Not only is data the key to understanding which marketing efforts are worth investing in, but it can also provide the “proof” marketers need to demonstrate the value of their efforts to financial stakeholders.
With accurate data and analytics, companies can continuously monitor and optimize their marketing campaigns and gain valuable insights into customer behaviors, personas, and evolving market trends. Many of our intelligence tools also offer automation features, such as Hubspot’s lead follow-up and nurturing, so your team can focus on more strategic activities.
Intelligence Blogs
How A/B Testing Can Strengthen Your Email Campaigns
Email campaigns are a central pillar of modern digital marketing. The numbers don't lie: 59% of users say emails influence their purchasing decisions, and 80% of business professionals believe email marketing leads to better customer retention...
Aug 12, 2020
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Back to Basics: The Different Types of Value Found In Marketing
Marketing can be simple or complex, depending on the approach one chooses. By asking yourself what goes into customers making buying decisions, you will create unique product value propositions...
Feb 10, 2021
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Ultimate Guide to Creating Detailed Buyer Personas
Buyer personas are the foundation of your marketing strategy. Without personas, how do you know who your target customer really is, where to reach them to build awareness for your brand, which message will appeal to their needs, or how to talk to them on social media?...
Feb 23, 2021
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