Paid media

Dare to be memorable with captivating ad campaigns fueled by "de novo" strategies and exceptional assets.

Our champion mindset

Set the standard

We recognize that the digital landscape is constantly evolving—with new technologies, platforms, and consumer behaviors emerging regularly. We respond accordingly to produce better outcomes for our clients.

Careful consideration

Every firm and practice is unique. We audit each of our clients' digital presences, plus market and competitor analysis, to develop authentic and effective ad campaigns.

Outsmart, not outspend

We value the power of intelligence and creativity over simply relying on a large advertising budget. We dedicate ourselves to understanding target audiences, identifying unique opportunities, and crafting campaigns that stand out and resonate with consumers.

Paid media services

Paid search

Increase visibility on search engine results with local search ads, product listings, and more.

  • Keyword research
  • Campaign setup & structure
  • Ad copy creation
  • Bid management
  • Landing page optimization
  • A/B testing
  • Conversion tracking
  • Performance analysis & reporting
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Paid social

Meet your audience where they go to connect, fostering meaningful engagement and building authentic connections.

  • Competitor analysis
  • Audience targeting
  • Ad creative design
  • Ad placement optimization
  • Budget management
  • Lead generation
  • Conversion campaigns
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Reach your target audience on third-party websites to increase brand visibility and engagement.

  • Campaign setup & structure
  • Audience segmentation
  • Ad creative design
  • Real-time bidding
  • Cross-device targeting
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Performance creative

Connect with campaigns that are as memorable as they are impactful, capturing your audience’s attention and driving the desired result. 

  • Design & multi-media ideation
  • User-journey mapping
  • Conversion-focused copy
  • Personalization strategies
  • Ad placement & optimization
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Video advertising

Humanize your brand and build trust with potential clients by visually communicating the values and stories that make your brand uniquely you.

  • Creative conceptualization
  • Scriptwriting & storyboarding
  • Video production management
  • Editing & post-production
  • Optimization across platforms
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Results matter

At De Novo Digital, we understand that our clients' successes are the ultimate measure of our effectiveness as a marketing partner. That's why we are relentless in our pursuit to deliver outcomes that truly matter and don't stop once we've reached them.

Qualified lead generation

Brand awareness

Increased web traffic

Boosted conversions

Our work


  • What is paid media?

    Paid media is advertising you pay for to promote your brand, products, or services to a specific audience across various channels and platforms.

  • What paid media services does De Novo Digital offer?

    De Novo Digital is a digital marketing agency that offers full-service and a la carte paid media options to meet your company’s specific needs. Our services typically start with market and competitor analysis and extend through strategy development, campaign creation, ad optimization, and maintenance. We also assist with CRM (customer relationship management) integrations and leverage our software partnerships to your advantage.

  • Why should I invest in paid media?

    Compared to other digital marketing strategies, paid media is a good investment when you’re looking for speed, reach, and control. Targeted ads give you the ability to quickly reach your audience and can start driving results from the outset. Moreover, you have precise control over budget allocation, ensuring that resources are focused on reaching the right people at the right time. Lastly, paid media offers scalability, enabling businesses to easily adjust and optimize campaigns based on real-time data and insights, maximizing return on investment.

Paid media blogs