services
Paid Media
Dare to be memorable with captivating ad campaigns fueled by “de novo” strategies and exceptional assets.
Paid Media Services
Paid Search
Increase visibility on search engine results with local search ads, product listings, and more.
- Keyword research
- Campaign setup & maintenance
- Ad asset creation
- Bid management
- Landing page optimization
- A/B testing
- Conversion tracking & optimization
- Performance analysis & reporting
Paid Social
Meet your audience where they go to connect, fostering meaningful engagement and building authentic connections.
- Competitor analysis
- Audience targeting
- Ad creative design
- Ad placement optimization
- Budget management
- Lead generation
- Conversion campaigns
Programmatic
Reach your target audience on third-party websites to increase brand visibility and engagement.
- Campaign setup & structure
- Audience segmentation
- Ad creative design
- Real-time bidding
- Cross-device targeting
Performance Creative
Connect with campaigns that are as memorable as they are impactful, capturing your audience’s attention and driving the desired result.
- Design & multi-media ideation
- User-journey mapping
- Conversion-focused copy
- Personalization strategies
- Ad placement & optimization
Video Advertising
Humanize your brand and build trust with potential clients by visually communicating the values and stories that make your brand uniquely you.
- Creative conceptualization
- Scriptwriting & storyboarding
- Video production management
- Editing & post-production
- Optimization across platforms
The Process
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01 — Set the Standard
We recognize that the digital landscape is constantly evolving—with new technologies, platforms, and consumer behaviors emerging regularly. We respond accordingly to produce better outcomes for our clients.
02 — Careful Consideration
Every company and industry is unique. We audit each client's digital presence and analyze market and competitor trends to develop authentic and effective ad campaigns.
03 — Outsmart, Not Outspend
We value the power of intelligence and creativity over simply relying on a large advertising budget. We dedicate ourselves to understanding target audiences, identifying unique opportunities, and crafting campaigns that stand out and resonate with consumers.
the results
At De Novo Digital, we understand that our clients' success is the ultimate measure of our effectiveness as a marketing partner. That’s why we are relentless in our pursuit to deliver outcomes that truly matter and don’t stop once we’ve reached them.
Qualified Lead Generation
Brand Awareness
Increased Web Traffic
Boosted Conversions
paid media services
Our Work
FAQ's
Paid media is advertising that you pay for to promote your brand, products, or services to a specific audience across various channels and platforms.
De Novo Digital is a digital marketing agency that offers full-service and a la carte paid media options to meet your company’s specific needs. Our services typically start with market and competitor analysis and extend through strategy development, campaign creation, ad optimization, and maintenance.
We also assist with CRM (customer relationship management) integrations and leverage our software partnerships to your advantage.
Compared to other digital marketing strategies, paid media is a good investment when you’re looking for speed, reach, and control. Targeted ads allow you to quickly reach your audience and can start driving results from the outset.
Moreover, you have precise control over budget allocation, ensuring that resources are focused on reaching the right people at the right time. Lastly, paid media offers scalability, enabling businesses to easily adjust and optimize campaigns based on real-time data and insights, maximizing return on investment.
Paid Media Blogs
Which Social Media Platform Is Best For Advertising?
Social media advertising is one of the most effective marketing methods that a small business has at its disposal. Social media platforms concentrate on a large and diverse audience that's increasingly spending more time wired in...
Feb 16, 2021
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Leveraging Microsoft Ads (and why SEO & Advertising on Bing Matter)
When crafting a digital marketing strategy, utilizing PPC is an essential part of the marketing funnel. If you aren’t running on Microsoft Ads, you could be missing out on low-cost clicks from your target audience...
Mar 31, 2022
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How to Use TikTok for Marketing in 2022
TikTok is the fastest-growing social media platform, estimated to surpass 1.5 billion users in 2022. In the US, 9 out of 10 users are active on the video platform every day...
Mar 31, 2022
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