Nick is a revered leader who has demonstrated the ability to succeed in any environment and steer organizations day-to-day through accelerated growth periods. His career began with the U.S. Navy in 1996, where many of his core competencies were developed: leadership/training, project/budget management, team-building, and execution.

After 20 years in the Navy, Nick assumed the role of COO at LeaseLabs in 2016, directing all major divisions and facilitating the company’s remarkable growth from 60 to 140 employees. His work on system improvements was indispensable to the company’s resulting sale for $116 million in 2018. He would stay on to facilitate the acquisition as VP of Marketing Operations for RealPage.

Having gained invaluable experience and insight into two hugely successful companies, Nick saw an opportunity to redefine digital marketing. Driven by an unwavering desire to push the limits of standard marketing procedures, Nick aimed to establish a marketing agency that considered each client’s unique circumstances and opportunities.

Nick founded De Novo Digital (formerly The Muses Digital) in 2019, and in just a few short years, his small team of marketers has disrupted industries and produced outstanding results. From PropTech, education, finance, and now a concentrated focus on legal marketing, the company takes a tailored and synergistic approach to digital marketing. 

Throughout his 30-year career, Nick has demonstrated an unparalleled ability to lead, innovate, and drive transformative success, solidifying his status as a visionary and strategic force in the business world.

Dana, a multifamily industry veteran with over 35 years of experience, is a respected CEO and accomplished entrepreneur. She is best known as the founder of LeaseLabs, a groundbreaking national digital marketing company that sold to Real Page for $116 million in 2018. Her latest enterprise, UnitLeader, is a venture capital group that seeks to identify and collaborate with businesses and individuals who have the power to disrupt their industry. Dana is the Chairperson of De Novo Digital and contributes her extensive experience in scaling companies from startups to profitable brands.

Josh holds a Master’s Degree from the University of South Carolina and has been a leader at several industry-leading marketing agencies, including LeaseLabs and Naked Lime Marketing.  With over 12 years of experience in the digital marketing industry, Josh has excelled in developing creative and flexible marketing solutions for complex marketing challenges. His expertise lies in paid search, email marketing, social media, SEO, and programmatic advertising. Josh’s track record of successfully delivering high-quality marketing campaigns and leading cross-functional teams showcases his strong leadership skills. His dedication to staying updated with the latest technologies and commitment to continuous learning make him a valuable asset in any data-driven environment.

Sarah is a Northern Californian native with a Marketing BSBA from the University of San Francisco. During undergrad, she interned at SF-based startups and gained hands-on experience. In 2019, Sarah relocated to San Diego and became the first team member at The Muses Digital (now De Novo Digital). Since then, she has excelled in working with a wide range of clients, including schools, surfboard companies, law firms, and multifamily properties. At De Novo Digital, her expertise lies in developing WordPress, Shopify, and HubSpot websites that provide a personalized and tailored customer experience.

Danny Lauridsen has a background in news media and more than five years of experience in SEO and content marketing. After pursuing degrees in Journalism and Psychology from Boston University, he spent nearly ten years in the hospitality industry before transitioning to marketing agencies. Over the years, Danny has honed his skills in building ad campaigns, landing pages, articles, and blogs. He has worked in newsrooms and on assignment at various locations, including the US Capitol and the World Series. On a fellowship in Washington, D.C., he spent four months on Capitol Hill, covering the Massachusetts Delegation of Congress as a news reporter. As a marketer, he has created several successful SEO campaigns from the ground up and has worked to understand the history and future of the field.

Tiffany graduated from UC San Diego in 2019 with a Bachelor’s Degree in Communication. With her expertise in social media and reputation management, and a Meta certification as a digital marketing associate, Tiffany has proven her ability to drive engagement and brand awareness. She has a diverse background in hospitality and film that has equipped her with a deep understanding of consumer behavior and effective storytelling. Here at De Novo Digital, her ambition to cultivate strong client relationships has ensured a collaborative and trusting environment where all her clients are prioritized.

Isabelle graduated from Waldorf University in 2017 with a Bachelor’s Degree in English. Originally from the Midwest, she has over seven years of experience in content writing and has worked with several companies across the U.S. in the fashion, hospitality, interior design, and personal development industries. Her expertise ranges from email and social media marketing to blogs and webpage content. Isabelle’s achievements include published work in several magazines and literary journals and editorial work on two multi-copy publications. She enjoys learning new ways to create valuable copy and magnify a brand’s voice.

Ana graduated from Boston University with an MSc in Mass Communication and a Master’s in Brand Management. She has over six years of experience designing and executing paid and organic digital marketing campaigns with a focus on the CPG and CPG Care verticals. Ana is passionate about leveraging data to craft compelling digital campaigns that tell stories and spark actions.

Cristina Tamberg is a graphic designer who creates visual solutions that connect to people’s emotions. With more than five years of experience in the design field, she has worked independently for several design and advertising agencies and is passionate about branding and illustration. Her work is characterized by the use of colors, fonts, and graphic elements that add personality and dynamism to her designs.

Jadyn is a San Diego native with a Business Management degree from the University of Arizona. She is the Sales Development Representative for De Novo Digital, where innovation and personalized service converge for a memorable journey. With a knack for understanding client needs, Jadyn is dedicated to ensuring her solutions align seamlessly with client goals. To her, it’s not just about solutions; it’s about crafting an experience tailored to her clients. Jadyn looks forward to connecting with potential clients and exploring the endless possibilities.