Earned and owned media

Establish your brand as an industry leader with cutting-edge SEO techniques, compelling content marketing, and exceptional web experiences.

Be bold

Own your assets

Take charge of your digital presence, leveraging owned media channels to showcase your brand's unique identity and values.

Earn your reputation

Build trust and credibility through authentic engagement, where positive customer experiences and earned media recognition shape your esteemed brand.

Rise above the rest

Elevate your brand with innovative strategies, cutting-edge software, and a passionate team dedicated to setting new industry standards and achieving exceptional results.

Earned and owned media services


Boost search engine rankings and drive organic traffic to your website for sustainable growth.

  • Website audit
  • Competitor & market analysis
  • Keyword research & strategy
  • Technical SEO
  • Local SEO
  • On-page SEO
  • Link building
  • PR opportunities
  • Google Business Profile optimization
  • Review capture
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Content marketing

Craft compelling and valuable content to engage your audience, build trust, and establish your brand as an authority in your industry.

  • Blog posts
  • Newsletters
  • Webpage copy
  • Social media captions
  • Press releases
  • Scripts
  • Infographics
  • Case studies
  • Videos
  • Flyers
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Email marketing

Nurture your customer relationships and drive conversions through personalized and targeted email campaigns.

  • Content creation
  • Design
  • Templates
  • Scheduling & automation
  • Analytics
  • Email capture and list management
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Web design & development

Craft visually stunning and user-friendly websites that leave a lasting impression on your visitors.

  • Custom UX design
  • Website hosting
  • Webpage templates
  • WordPress, Hubspot, Shopify
  • Responsive web design
  • Maintenance
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An SEO-first approach

A comprehensive SEO strategy is essential to getting digital assets, such as your website, blog content, and positive reviews, in front of target audiences. At De Novo Digital, our earned and owned media work is driven by custom-built SEO strategies, ensuring that everything we do is purposeful and impactful.

Add value & share expertise

Connect &

Deliver positive experiences

Improve visibility

Our work


  • What is earned and owned media?

    Earned media refers to publicity and brand exposure gained through organic, unpaid, and third-party sources. Examples of earned media include:

    Online reviews

    Someone mentioning you or your brand in a blog

    Media coverage, such as feature articles or interviews

    Someone sharing your content, such as a blog

    Social media mentions or the retweeting/sharing of your posts

    User-generated content (unpaid)

    Word-of-mouth referrals

    Owned media refers to the digital assets and online properties owned and controlled by a company. Examples of owned media include a brand’s:


    Blog posts/Press releases

    Social media profiles and posts

    Email lists and newsletters

    Video content


    Infographics/Case studies

    Customer support resources

  • Why are earned and owned media lumped together?

    These two forms of media go hand-in-hand because owned media can and should position brands for earned media opportunities. For example, writing a blog post that is relevant and interesting for your audience—and notifying subscribers about it via email—gives it a better chance of being shared. And a consumer’s overall experience, from the user-friendliness of a website to customer care interactions, can lead to a glowing review on Google. 

  • What earned and owned media services does De Novo Digital offer?

    De Novo Digital is a digital marketing agency that offers full-service and a la carte earned and owned media options to meet your brand’s specific needs. Our SEO-focused services typically start with market, competitor, and website analysis to identify opportunities to improve your user experience and boost your online presence. From there, we outline a strategy to develop your owned assets and can assist in any capacity with creation, optimization, and maintenance. We also offer several services to help identify and position your brand for earned media opportunities.

  • Why should I invest in earned and owned media?

    Owned media assets, such as websites, social media profiles, and email newsletters, are your direct line of communication with consumers. Investing in owned media allows brands to control their messaging, present themselves in the best possible light, and engage customers personally. And unlike paid media, owned media assets continue organically attracting new audiences and maintaining customer loyalty over time. This long-term value is advantageous for building brand awareness and fostering customer relationships beyond one-off transactions. 

    Earned media is a powerful tool for building customer credibility and trust. While owned media provides a platform for a brand to showcase its strengths and present a carefully curated image, earned media acts as social proof, validating the brand’s claims and promises. When potential customers encounter positive earned media, such as favorable reviews, media coverage, or social media mentions from unbiased sources, it creates a more candid and genuine perception of the brand’s products or services.

Earned and owned media blogs