TikTok is the fastest-growing social media platform, estimated to surpass 1.5 billion users in 2022. In the US, 9 out of 10 users are active on the video platform every day. Ending 2021, tiktok.com was the most popular domain on the internet, beating out Google.
TikTok should no longer be dismissed by marketers or companies when it comes to the reach and influence the platform holds. For most businesses in 2022, TikTok will have to be integrated into your digital marketing strategy.
Here are a few simple tips about using TikTok for Marketing in 2022.
Marketing on TikTok vs. Other Platforms
The ability to run ads on TikTok is new, and therefore the company’s ad platform is still in its beginning stages. Like other channels for advertising on social media, there are multiple formats of ads. The best ads are those that seamlessly integrate with the organic content of the app.
TikTok thrives on specific trends going viral for a limited period, so when marketing on TikTok, creators should continually publish new content to stay relevant. Remember, avoiding ad fatigue is important, especially on social channels.
If you are looking to build a following, you need to be posting at least once a day. Three times a day is a more common number and those looking for real growth should aim for 10 times a day.
Demographics of TikTok
The demographics of TikTok may surprise you. 47% of users are between 10-29 years old, however, as many as 52% are over 30. What’s more, the app's adult audience grew 5.5 times in less than 18 months, putting TikTok among the most important marketing channels in 2022.
TikTok allows ad targeting starting at age 13 but does not publish that audience data. There are over 1 billion users eligible for ad targeting globally. TikTok maintains a slightly higher percentage of females on their platform than males. TikTok is available globally but the United States has the highest number of active users.
Generally, TikTok can be a great platform to reach a younger audience – but the 79.1 million users age 45 and above should not be overlooked.
How to Get More Engagement on TikTok
One of the easiest ways to generate some buzz for your brand on TikTok is by utilizing popular sounds or engaging with influencers. Even smaller influencers see high engagement on TikTok. You don’t need the biggest name to get your product in front of the correct audience.
When using sounds, you won’t be able to use any copyrighted material for marketing on TikTok, so pop songs are out, but you might be able to find some public domain recordings that work with your post.
One great way to learn more about your audience is to create organic content that fits in with the everchanging trends but also highlights your brand’s value. Best practices would be to create many variations of the same video and plan your content (or at least how you will be getting content) a month in advance.
One billion videos get viewed every day, making this a competitive marketplace for attention, so the more variations of content that you can test run on the app, the more insight and success your brand will have – not only with engagement but with conversions.
Staying on top of trends (without being cheesy) can take a lot of time and effort, but leveraging paid ads on TikTok ensures your product or service is placed in front of your target audience.
Tiktok does have a minimum daily ad spend of $50, so be sure you have the budget to maintain these ad campaigns for multiple weeks, as Tiktok will need some time with your ad to allow its algorithm to find you the highest converting audience.
Find Out More About Digital Marketing on TikTok With De Novo
Since using TikTok for marketing is a new priority for most advertisers and the ad platform is still growing and developing, there is always more to learn. TikTok is an exciting new channel where digital marketers in nearly any vertical can find a segment of their audience.
If you think you’re ready to rethink your social strategy and embrace digital marketing on TikTok, contact De Novo Digital today!
You can also find out more about our branding services or check out more digital marketing insights on our blog.