For most people, 2020 has been one of the most challenging years in a long time. That said, businesses are struggling to stay afloat while others have outperformed themselves this year. To make the best of what is left of 2020 and move into 2021, it's essential to have a solid marketing strategy that will place your business or company a pack ahead of the rest.

The following are 9 of the best go-to marketing strategies you can try in 2021:

1. Educate Your Audience with Relevant Content

Creating relevant content is still a vital aspect of marketing, and this is not going to change anytime soon. Specifically, content that educates its consumers is one of the strategies that most content marketers use - it ultimately builds trust and a relationship with possible leads, while giving relevant information.

2. Create a Personalized Digital Marketing Strategy

Each message to the audience should be personalized to get directly to customers who will find the information shared relevant to their lives and pain points. Successful personalization correlates with behavioral segmentation or dividing audiences into groups based on their actions or titles, like abandoned carts or HR executives. Executing personalized messaging is an effective strategy for reaching the core of your target audience.

3. Concentrate on Local SEO

Using free tools such as Google My Business, you can utilize SEO search tools for your brand. Although most businesses have a Google My Business listing, very few take advantage of its full potential. Google frequently updates its offered features, which means the opportunity to reach potential customers is missed.

4. Prepare Automated Email Marketing Campaigns

Sending a newsletter is a great way to remind your clients that you are still active. With advanced customization, you can send automated emails that speak directly to their interests. Additionally, automated emails result in more efficient data optimization from greater customization capabilities like A/B testing.

5. Utilize Videos and Attempt Explainer Videos

Making videos, whether trailers or clips, and advertising to your audience, has always been a staple of gaining brand trust and interest. As videos are continually shared on social media, the audience reached by those videos expands.

6. Have Data Influence Your Creative- Especially Ads

With creation, the data provided gives a clear understanding of what the audience wants in ad images and copy. You can test multiple versions of the same ad to understand what your target is looking for. The metrics and data you then analyze will give you insight into the best strategies to create better content for your audience.

7. Update Your Content

After publishing content, your audience will want to see updated versions of it. The more updates made to your content, the more your audience will rely on you to receive the best information

8. Offer Guests to Contribute to Your Blogs or Content

Guest blogging allows more people to make more content for your brand. Leveraging this is a useful contribution to get more expertise to develop your brand, service, or product. Allowing a guest to contribute also expands your brand’s awareness to their audience too. 

9. Utilize Smart Bidding on Google Ads

Smart bidding tools help you feed the algorithms that give you information on how your marketing content performs for your audience. Google and Facebook have elevated their AI-based ad targeting abilities and can quickly learn from past data to optimize your ad spending for the most effective conversion.

De Novo Digital understands the ever-changing marketing dynamics and needs. Contact us today for a personalized inbound marketing strategy!